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OUR
OPPORTUNITY

OUR OPPORTUNITY

Houston is a majority-Latino city of over three million Latinos—more than any other major city in Texas—and its Latino population has nearly doubled since 2000. Despite that growth, fewer than 25% participate in an evangelical Protestant church. Nearly 30% identify with no faith at all—close to one million people who are disconnected from any church or organized religion.

To put that in perspective: the largest Latino ministry in Houston draws about 5,000 worshipers on a given weekend. You would need 200 congregations that size just to reach the million who are currently disconnected — and that assumes the other two million Latinos in the city are already in healthy, reproducing, gospel-centered churches.

This is why La Trinidad exists: to be a church where the disconnected can discover the grace of Jesus in a community that feels like home.
 
Across Houston, many new churches have been planted over the last several decades—but far fewer have taken root east of downtown. Some have described this difference as a forest and a desert. Not a desert of worth or beauty—the East End is one of Houston’s most vibrant, historic, and culturally rich neighborhoods. But a desert of long-term gospel infrastructure: reproducing, missionary, gospel-centered congregations that can sustain a movement. 
 
Deserts are not transformed by importing a forest; they flourish through patient, faithful planting that fits the soil. La Trinidad is committed to that kind of work—building lasting gospel presence by making disciples, mobilizing leaders, and multiplying churches.

We’re planting in Houston’s East End. The East End is the oldest Latino neighborhood in Houston. It is where the first Spanish-speaking worship service began. It is a cultural center — home to one of the largest collections of outdoor murals in Houston, surrounded by major universities, and sitting minutes from downtown. It is primed for gospel impact.

By planting deeply here, La Trinidad seeks to serve this neighborhood faithfully while becoming a launching point for gospel renewal across east Houston and beyond.

Image by Jessica Furtney

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